CONVERSION_ARCHITECTURE — DEPLOYED

Web Design & Development

A website that looks good but doesn’t generate leads is a digital business card. A website built to convert — with the right architecture, the right content structure, and the right technical foundation — is your best salesperson. It works 24 hours a day, qualifies every visitor, and hands you leads. We’ve been building in WordPress since 2009. We know what makes a website rank and what makes it convert — and we build for both simultaneously.

yourbusiness.com
// CORE_WEB_VITALS — PERFORMANCE_AUDIT
96
Performance
Score
First Contentful Paint 0.8s
Largest Contentful Paint 1.4s
Total Blocking Time 12ms
Cumulative Layout Shift 0.01
SEO Score 100
Accessibility 94
Built to Perform

What Does a High-Performance Website Actually Include?

Most web design agencies deliver a site that looks great on the day it launches. What they don’t deliver is a site built on the technical foundation SEO needs to perform, the content structure AEO needs to get AI citations, and the conversion architecture that turns visitors into leads. We build all three into every project from the start — not as add-ons, not as afterthoughts.

Layer 01

SEO Foundation

URL architecture, title tags, meta descriptions, heading hierarchy, internal linking, schema markup, and Core Web Vitals — built in from day one. Not patched on after launch.

Layer 02

AEO Content Structure

Your site’s content is structured so AI systems like ChatGPT and Gemini can confidently cite, quote, and recommend your business — not just rank it in blue links.

Layer 03

Conversion Architecture

Clear CTAs, lead capture positioned at the right friction points, trust signals, and a user flow built around your customer’s decision process — not around what looks good in a portfolio screenshot.

Deliverables

What’s Included in Our Web Design Service

Every Local Blitz web project delivers the same core stack — no à la carte tiers, no surprise add-ons at launch. Every site is built on WordPress with the Kadence theme, using a modular block-based architecture that gives you full control post-launch. No locked templates. No page builder hostages.

Custom Design

No templates. Your brand, your market, your audience — designed from scratch.

Mobile-First Build

Optimized for all screen sizes and Core Web Vitals — scored to 90+ before launch.

WordPress + Kadence

Fast, flexible, and easy for your team to manage post-launch without developer support.

On-Page SEO Foundation

URL structure, title tags, meta descriptions, heading hierarchy, and schema markup — built in, not bolted on.

Conversion Architecture

Clear CTAs, lead capture forms, and trust signals positioned for action — not just aesthetics.

Analytics + Search Console

Google Analytics 4 and Search Console setup and configuration — tracking from day one.

Speed Optimization

Image compression, caching, and hosting recommendations to hit top Core Web Vitals scores.

30-Day Post-Launch Support

We stay on after go-live to handle issues, edits, and questions — not disappear on handoff day.

Our Stack

Why WordPress & Kadence?

WordPress powers over 40% of all websites on the internet — the most widely supported, most flexible, and most SEO-friendly CMS available. We’ve built on it since 2009. We know exactly where it performs and where it needs careful architecture decisions to avoid problems.

Kadence is our preferred theme framework because it produces clean, fast code, works natively with the block editor, and gives clients full control post-launch without requiring developer support for routine edits. It’s the same framework we use on our own sites and every client site we’ve built since 2020.

Every Local Blitz site uses a modular block-based architecture — no locked templates, no page builder hostages, no vendor lock-in. You own the site and can update it without calling us first.

// TECHNOLOGY_STACK — STANDARD_BUILD
CMS WordPress 40%+ of the web.
Best SEO flexibility.
THEME Kadence Fast code.
Full client control.
PERF Core Web Vitals Optimized 90+ scores.
Google ranking signal.
SEO On-Page + Schema Foundation Ranks from launch.
No remediation needed.
AEO AI Citation Structure ChatGPT-ready.
Machine-readable.
DATA GA4 + Search Console Tracking active
from day one.
Right Fit

Is a New Website Right for Your Business?

A new website is the right investment if any of these describe your situation.

01
Your current site is more than 3 years old and wasn’t built with SEO in mind.
02
Your site is slow, outdated, or hard to update without developer help.
03
You’re planning to invest in SEO or PPC and your current site won’t support the conversion.
04
You’re rebranding and need a digital presence that matches your new positioning.
05
You’re building a new business and need a professional web presence from day one.
Proof

Websites That Work While You Sleep

For an Indianapolis home services company, we rebuilt a 5-year-old site on the Kadence framework with a new URL architecture optimized for local SEO.

+67%
Organic Sessions within 90 days of launch — zero increase in paid ad spend
2.4×
Contact Form Submissions — same traffic volume, better conversion architecture
The site’s new structure supported the SEO campaign from day one — rather than requiring months of remediation to fix what the old build had broken. Architecture is strategy. Build it right the first time.
Coverage

Web Design Services Near You

Frequently Asked Questions

Web Design Questions — Answered Directly

Modern web design does not require traditional coding knowledge for most business websites. Platforms like WordPress with the Kadence theme use a visual block editor that allows non-technical users to build and edit pages without touching code. That said, a working understanding of HTML, CSS, and site architecture significantly improves the quality of the output — which is why experienced developers still outperform pure visual builders on performance and SEO benchmarks.

A standard 10–15 page business website typically takes 4–8 weeks from kickoff to launch, depending on content readiness and revision cycles. Larger sites or complex e-commerce builds take longer. The biggest delay in most web projects isn’t the build — it’s waiting on client-supplied content. We provide content briefs and copywriting support to keep projects on schedule.

A template is a pre-designed layout that you populate with your content — fast and low-cost, but rarely optimized for your specific audience, conversion goals, or SEO requirements. A custom website is designed from the ground up around your brand, your customer, and your business objectives. Custom builds consistently outperform templates on SEO rankings, conversion rates, and long-term adaptability.

WordPress powers over 40% of all websites on the internet — it’s the most widely supported, most flexible, and most SEO-friendly CMS available. Kadence is our preferred theme framework because it produces clean, fast code, works natively with block editors, and gives clients full control post-launch without requiring developer support for routine edits. It’s the same framework we use on our own sites.

Get Started

Your Website Should Be Working Harder Than You Are.

A free consultation reviews your current site, your goals, and what a conversion-focused rebuild could look like — with no obligation and no sales pressure.

Get Free Website Consultation