Instagram Ads Management
Instagram is one of the most visually powerful advertising platforms available — and one of the most nuanced to run correctly. We bring years of campaign experience, rigorous testing, and full transparency to every Instagram Ads engagement.
Instagram Ads Done Right — Visual, Targeted, Measurable
Instagram Ads Management can be a daunting task for businesses and organizations that don’t have deep experience with the platform. Acquired by Facebook in 2012, Instagram ads are run through the Facebook Ads platform — which means the targeting power is the same, but the creative and strategic considerations are distinctly different.
The messaging, imagery, and CTAs on Instagram are more restrictive and more visually demanding than on Facebook. What works on one platform won’t automatically translate to the other — which is exactly why it’s important to have a well-defined strategy tailored specifically to Instagram’s environment and audience.
Our approach to Instagram Ads mirrors our Facebook philosophy: test multiple variables, let the data steer the campaign, double down on what’s working, and go back to the drawing board on anything that isn’t. We’ve been running successful Instagram advertising campaigns for years — with clients seeing strong ROI both from standalone Instagram campaigns and from running Instagram and Facebook ads in tandem.
To get results, you need the right team with the right experience. Our team at Local Blitz is continuously training on the latest Instagram techniques, algorithm changes, and platform updates — so your campaigns are always running on current best practices.
Same Platform, Different Strategy
Instagram and Facebook ads run through the same Meta Ads Manager — but they serve different audiences in different mindsets. Understanding those differences is what separates a campaign that converts from one that burns budget.
Instagram is a highly visual platform where users are in a browsing, discovery mindset. Creative quality is paramount — weak imagery or video will be scrolled past instantly. CTAs are more restricted, and ad copy plays a supporting role to the visual.
Facebook’s audience is broader and older on average, with users in a more content-consuming mindset. Longer copy performs better, more CTA options are available, and the platform excels at lead generation and direct response campaigns.
Instagram Ad Formats We Run for Clients
Choosing the right format is as important as the creative itself. Different formats serve different objectives — and we match the format to your campaign goals, not the other way around.
Photo Ads
Single image ads in Feed or Explore — the most straightforward format. High creative quality is essential; this is what most users scroll past or stop for.
Feed & ExploreVideo Ads
Up to 60 seconds in Feed; 15 seconds in Stories. Video drives significantly higher engagement rates and is the fastest-growing format on the platform.
Feed & StoriesCarousel Ads
Multiple images or videos in a single ad unit — ideal for showcasing products, telling a sequential story, or demonstrating multiple features or services.
FeedStories Ads
Full-screen vertical format between user Stories. Highly immersive with strong swipe-up CTA options — excellent for driving immediate action and time-sensitive offers.
StoriesReels Ads
Short-form vertical video ads served between organic Reels. Among the highest-reach formats available today — Instagram is actively promoting Reels across the platform.
ReelsShopping Ads
Product tags allow users to tap through directly to purchase from your catalog. Powerful for e-commerce brands wanting to reduce friction from discovery to conversion.
Feed & StoriesHow We Launch and Optimize Your Campaign
Every successful Instagram campaign starts with understanding your audience — then building and testing relentlessly until the data tells us exactly what to scale.
Every Client Deserves to Know Exactly What’s Working
No matter your budget or experience level, you deserve an agency that’s fully transparent about where your money is going and what it’s returning.
How We Report
We report monthly — and sometimes more often — on the KPIs that matter to your specific campaign. No generic dashboards, no confusing data dumps. We pull out the numbers that connect directly to your business goals and communicate them clearly and proactively.
We base our client communication on educating clients so they fully understand what their marketing investment is doing. An informed client makes better business decisions — and better partners.
Running Instagram + Facebook Together
Many of our clients run Instagram and Facebook ads in tandem — and when done correctly, the two platforms reinforce each other. We monitor both simultaneously to understand which platform is driving conversions and shift budget accordingly.
This dual-platform approach gives you maximum visibility across the Meta ecosystem while ensuring every dollar is tracked back to a result. It’s one of the highest-ROI combinations available in paid social today.
Ready to Run Instagram Ads That Convert?
Contact our team for a free Instagram Ads consultation. We’ll review your goals, your audience, and your current setup — then show you exactly what a results-driven Instagram campaign looks like for your business.