As a marketing agency with a specialty in SEO, we get asked the question often about the benefits of working with an SEO agency like us as opposed to other options like DIY or cheap SEO services. We love this question simply because it gives us an opportunity to educate someone on the realities of…
Search engine optimization or SEO Defined After over a decade of operating an SEO company, one thing is clear. The vast majority of people that we speak with on a weekly basis don’t truly understand what SEO is and particularly have no idea what SEO services should be included in a working strategy to actually…
WordPress is one of the most popular web hosting services out there. It’s a multi-faceted, open source software and content management system (CMS) which allows you to create and host websites. But did you know WordPress.org and WordPress.com are two WordPress sites altogether? WordPress.org allows you to have full control over the customization and management…
Let’s cut right to the chase: today, pretty much everyone can build websites without needing to write code or learn a programming language, like html css, java, or python. A CMS, or content management systems (like WordPress) has completely removed the need for coding skills and fullstack developers by using a do-it-yourself framework that’s taken…
Content management systems (CMS) are computer software applications that manage the creation or management of digital content. Most CMS applications enable users to easily create and optimize a website without the need for any specialist technical knowledge. But what is the best website CMS? There are a lot of factors to consider, and the best…
User Experience Design, or UX design, relates to analyzing and enhancing the consumer experience. More specifically, UX design focuses on the interactions among users of a given product or service, especially those online — like websites and mobile apps. Think about the last time you went to a website, used an app, or even surfed…
PPC stands for Pay-per-Click, which is an online advertising strategy where advertisers pay search engine companies or other companies for displaying their ads. Using this model, ad publishers are only paid only if and when someone clicks on the ads, making it more effective at reducing the cost of a PPC account because it only…
You may not realize it, but the time it takes for your website to load can impact your SEO ranking and conversion rates. Consequently, it’s worth the effort to measure and assess your website speed on a regular basis. Luckily there are several free tools available online to help you do so. And keep in…
Understanding Google Core Updates Several times a year, Google makes changes to the way it ranks and sorts search results. The updates are designed to improve users’ experience when searching for goods and services online. The Google Core updates of May 2022 were targeted at delivering better, more relevant content for users looking to…
It’s no big secret that reviews are super important when it comes to online working these days. However many people don’t understand that there are several different considerations when it comes to reviews and how to properly use them to best enhance your online presence. Yes of course getting lots of reviews and particularly five…